Prev | Current Page 248 | Next

Lippmann, Walter, 1889-1974

"Public Opinion"

It will not even always
be indicated by them. Where the incidence of policy is remote, all
that is essential is that the program shall be verbally and
emotionally connected at the start with what has become vocal in the
multitude. Trusted men in a familiar role subscribing to the accepted
symbols can go a very long way on their own initiative without
explaining the substance of their programs.
But wise leaders are not content to do that. Provided they think
publicity will not strengthen opposition too much, and that debate
will not delay action too long, they seek a certain measure of
consent. They take, if not the whole mass, then the subordinates of
the hierarchy sufficiently into their confidence to prepare them for
what might happen, and to make them feel that they have freely willed
the result. But however sincere the leader may be, there is always,
when the facts are very complicated, a certain amount of illusion in
these consultations. For it is impossible that all the contingencies
shall be as vivid to the whole public as they are to the more
experienced and the more imaginative. A fairly large percentage are
bound to agree without having taken the time, or without possessing
the background, for appreciating the choices which the leader presents
to them. No one, however, can ask for more. And only theorists do. If
we have had our day in court, if what we had to say was heard, and
then if what is done comes out well, most of us do not stop to
consider how much our opinion affected the business in hand.


Pages:
236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260