6-
III. Literature 3.5+
IV. Opinion 10.5- {Editorials 5.8-
{Letters 4.7+
In this revised table if you add up the items which may be supposed to
deal with public affairs, that is to say war, foreign, political,
miscellaneous, business news, and opinion, you find a total of 76.5%
of the edited space devoted in 1900 to the 70.6% of reasons given by
Chicago business men in 1916 for preferring a particular newspaper,
and to the five features which most interested 67.5% of the New York
College students in 1920.
This would seem to show that the tastes of business men and college
students in big cities to-day still correspond more or less to the
averaged judgments of newspaper editors in big cities twenty years
ago. Since that time the proportion of features to news has
undoubtedly increased, and so has the circulation and the size of
newspapers. Therefore, if to-day you could secure accurate replies
from more typical groups than college students or business and
professional men, you would expect to find a smaller percentage of
time devoted to public affairs, as well as a smaller percentage of
space. On the other hand you would expect to find that the average man
spends more than the quarter of an hour on his newspaper, and that
while the percentage of space given to public affairs is less than
twenty years ago the net amount is greater.
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