Take it by me, money is de svell
talker!"
Kedzie was glad of such wisdom, and she convinced Mr. Kalteyer
that it took more than conversation to buy her favor. He kept
his word under some duress, and took Kedzie to Mr. Eben E. Kiam,
a manufacturer of show-cards and lithographs, with an advertising
agency besides.
Mr. Edam studied her poses and smiles for days before he got
her at her best. An interested observer and a fertile suggester
in his office was a young Mr. Gilfoyle, who wrote legends for
show-cards, catch-lines for new wares, and poems, if pressed.
Gilfoyle had the poet's prophetic eye, and he murmured to Mr. Kiam
that there were millions in "Miss Adair's" face and form if they were
worked right. He took pains to let Kedzie overhear this. It pleased
her. Millions were something she decided she would like.
Gilfoyle developed wonderfully in the sun of Kedzie's interest. He
told Kalteyer that there was no money in handling chewing-gum in
a small way as a piker; what he wanted was a catchy name, a special
selling-argument, and a national publicity campaign. He advised
Kalteyer to borrow a lot of money at the banks and sling himself.
Kalteyer breathed hard. Gilfoyle was assailed by an epilepsy
of inspirations. In place of "Kalteyer's Peerless Gum," he proposed
the enthralling title, "Breathasweeta." Others had mixed pepsin
in their edible rubber goods of various flavors. Gilfoyle proposed
perfume!
Kalteyer was astounded at the boy's genius.
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