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Alverson, Margaret Blake, 1836-1923

"Sixty Years of California Song"

He died several years ago, mourned by many
friends he had made in his long career of music in the state. S.H.
Long, a music teacher from Marysville, after handling the Chickering
piano for a while at the corner of Montgomery and Post streets was
joined by August Hemme and for several years they manufactured the
Hemme & Long pianos. They are both deceased and the business was
continued for a while by Mr. E. Caswell and Mr. Curtaz but finally was
wound up.
The well known firm of the Zeno Mauvais Music Co. was established in
1877 at 420 Twelfth street, Oakland, under the name of its founder,
Zeno Mauvais. In 1882 it was deemed best to locate in San Francisco
and at 749 Market street the stock and sign was first shown to the
people on that side of the bay. Two years later the business had so
increased as to make a removal to more commodious quarters an absolute
necessity. 769 Market street was secured and with the increased
facilities for carrying stock and attending to the wants of patrons
the business was soon in a fair way to eclipse in volume its oldest
competitors. Mr. Mauvais saw early in his musical career that the
public demanded more "up-to-date methods" in the way of "bargains"
"right prices" and "square dealing" than had been offered before, and
he began to put into operation the policy of "quick sales and small
profits" which was characteristic of the house during its entire
existence and brought to it an ever increasing trade.


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