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Alverson, Margaret Blake, 1836-1923

"Sixty Years of California Song"

They thought
little of music that was stable. There were a few practical business
men among them who looked farther than the mere hunting of gold.
Having been so closely identified with the earliest music and
musicians I have undertaken to give you an exact recital of facts in
my long association and in the performance of this pleasant art, which
is a beautiful memory in my long years of experience. In this work I
have been assisted by diaries, programmes and notes from the musicians
of my time. It will give me gratification and reward for my work if I
can present an historical account from the small beginnings of 1851 to
the colossal and substantial basis upon which the music houses stand
today. The pioneer men in the business had many struggles and
obstacles to overcome. The early fires swept away the beginnings
several times, but like the fabled Phoenix they steadily arose from
the ashes of their disappointments to begin again with renewed energy
and strength of purpose.
I think I can safely say that the music house of Joseph Atwill &
Company on Washington street was the first which dealt exclusively in
musical instruments. Atwill did not import largely but bought of Mr.
A. Kohler who dealt in musical instruments, notions, fancy goods and
toys. Mr. Atwill in 1860 sold out to Matthias Gray, a former clerk of
his, and he and William Herwig in 1862 opened at 613 Clay street.
After a short time Mr. Herwig, who was a clarionet player, dropped
out.


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